How to Choose the Right Roofing Company for Your Commercial Property6 min read

If you’re struggling to choose the right roofing company, remember—it’s not just about price or proximity. It’s about trust, transparency, and long-term value.

At Videl Roofing, we’ve been working on commercial and industrial buildings across Ontario for over 25 years. And in that time, we’ve seen it all—roofs replaced that didn’t need to be, maintenance plans billed but never delivered, and building owners left with major capital expenses they could’ve avoided with the right partner.

That’s why we started our preventative roof maintenance program for a simple reason: to help property owners get more life out of their existing roof and avoid unnecessary financial shocks. 

In fact, we’ve helped clients stretch their roofs 3 to 5+ years beyond their expected lifespan—not by cutting corners, but by staying proactive, honest, and transparent every step of the way.

Whether you’re dealing with a new management team, planning a sale, or simply trying to budget smarter for CAPEX—choosing the right roofing partner can make all the difference.

Keep reading to uncover some of the biggest red flags in the roofing industry—and what a trustworthy commercial roofing partner should actually look like.

Red Flag #1: Every Visit Ends with a Replacement Pitch or Different Number

If the only solution your roofing contractor ever offers is a full tear-off and replacement, it’s time to start asking questions.

Yes, sometimes a roof does need to be replaced. But in our experience, many commercial and industrial roofs still have years of life left—if they’re properly assessed and maintained. At Videl Roofing, we’ve helped clients extend their roof’s usable life 3 to 5+ years past its expected lifespan, saving them hundreds of thousands in capital costs.

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In some cases, that extra time makes all the difference. 

For example, one of our clients was in the process of selling their property. With prices going up, their goal was to maximize short-term ROI and pass on any major capital expenses to the next buyer. 

Instead of being forced into an early replacement, we created a custom maintenance plan that kept the roof watertight, compliant, and fully operational—giving them the flexibility they needed to sell on their own terms.

“We’ve seen far too many EPDM roofs fail early simply because they weren’t protected or maintained. Although cost-effective, once a tear forms, it can allow water to soak into the insulation layer, leading to rot and costly structural damage.”

— Videl Roofing Team

Red Flag #2: Maintenance Is “Ongoing” (But Nothing’s Documented or Delivered)

We recently worked with a client who brought us in after a change in management. The new leadership team needed proper roofing documentation for compliance audits—but when they asked the previous roofing company for records, there was nothing.

No photos.
No reports.
No proof that anything had ever been done.

Yet the company had been invoicing regularly for “routine maintenance.” That’s not just sloppy—it’s expensive. Without documentation, there’s no accountability. And when issues eventually surface, there’s no paper trail to protect the building owner, prove negligence, or justify the money already spent.

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At Videl Roofing, we do things differently.

Our maintenance plans come with detailed documentation, photos, and clear updates after every visit—so our clients always know what’s been done, what’s been found, and what to expect next.

“If your roofing company can’t show you a record of what’s been done, they probably haven’t done much at all.”

— Videl Roofing Team

Red Flag #3: No Strategy. No Flexibility. Just Sales.

Not every building is the same—and neither is every roof. So why do so many roofing companies treat them that way?

We’ve seen commercial roofers come in with one script: replace, replace, replace. No questions asked. No discussion about lifecycle. No real thought to the bigger financial picture.

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But if you’re managing a property, especially one with investors, compliance requirements, or long-term capital plans, you can’t afford a one-size-fits-all sales pitch. You need a partner who understands your business, not just your roof.

At Videl Roofing, we work with clients who:

• Are preparing their building for resale and want to delay CAPEX
• Need to offset large expenditures across fiscal years
• Require documented, trackable maintenance to stay audit-compliant
• Want to build predictable budgeting for ongoing upkeep and future replacement

In other words: we don’t just patch or replace—we strategize. Because when roofing ties into your bigger business goals, the impact goes far beyond the surface.

“The right commercial roofing partner won’t just protect your building—they’ll protect your bottom line.”

— Videl Roofing Team

How to Choose the Right Roofing Company for Your Commercial Property

So how do you separate the roofers who are just chasing the next job from the ones who are invested in your building’s long-term success?

Here’s what to look for when choosing a commercial or industrial roofing company:

• Proven Experience in Commercial & Industrial Roofing
  Not all roofing experience is created equal. Look for a company with a track record in large-scale, flat roof systems—not just residential or one-off jobs.
• Transparency in Pricing, Work, and Communication
  You should never be left guessing what was done—or what you’re paying for. Look for a roofer that provides clear estimates, visual reports, and regular updates.
• Willingness to Maintain, Not Just Replace
  A trustworthy roofing company won’t pressure you into a replacement if a repair or maintenance plan makes more financial sense.
• Documented Maintenance and Compliance Support
  From audits to insurance to resale prep, documentation matters. Ask for examples of reporting, before/after photos, and maintenance logs.
• A Long-Term Mindset (Not a One-and-Done Sale)
  Look for a partner who sees the full picture—your CAPEX plans, compliance needs, and property goals—not just the next invoice.

This is exactly how we operate at Videl Roofing. For us, it’s never been about quick wins. It’s about honest work, trusted relationships, and helping our clients make the best possible decisions—roofing and beyond.

Ready to Work With a Roofing Partner You Can Trust?

At Videl Roofing, we believe strong roofing starts with a strong relationship—and that begins with trust, not pressure.

That’s why we kick off every new client relationship with a free, on-site roof assessment. We’ll walk your roof with you, point out any areas of concern, and give you a clear, honest picture of what’s working—and what’s not. No sales pitch. No guesswork. Just real answers from a team that’s been doing this for over 25 years.

Whether you’re looking to extend the life of your current system, plan for long-term CAPEX, or finally get a second opinion you can trust—we’re here to help.

Book your free on-site roof assessment today and see why so hundreds Ontario building owners count on Videl.